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The South West’s tourism sector is underpinned by exceptional natural assets, strong destination appeal, and a distinctive regional identity. World-class coastlines and forests sit alongside premium food, wine and agritourism experiences, supported by good accessibility from Perth and a diverse events calendar. Together, these strengths position the region as a leading destination and a highly desirable place to live and invest.
The visitor economy is a key driver of regional prosperity, supporting jobs, investment, and vibrant communities. It extends beyond tourism to include accommodation, hospitality, retail, transport, events, arts and culture, and nature-based experiences. The sector stimulates demand across small businesses, strengthens local supply chains, and enhances the liveability and profile of the region. It also plays a central role in supporting population growth through destination appeal.
The region offers exceptional coastal, forest and biodiversity experiences, including the Leeuwin–Naturaliste coastline, Margaret River Region, Karri forests, and Geographe Bay.
The South West boasts internationally-regarded wine regions and a growing farm‑to‑table offering that supports a strong culinary identity and year‑round visitation.
The South West features a diverse portfolio of major and niche events (sporting, cultural, food and wine) to support off‑peak visitation and regional dispersal. Visit Australia’s South West to find out What’s On.
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